CLIENT
FORLOH

SERVICES
DIGITAL ADVERTISING

How Forloh Found $47K in Monthly Revenue It Didn't Know It Had

Forloh had 60+ campaigns running with no clear picture of what was driving revenue. Their previous agency left behind overlapping campaign structures, broad match brand keywords bleeding budget, and zero cross-channel attribution. They were making decisions based on incomplete data.

Our Solution

  • Audited the full account and consolidated down to 2 high-performing campaigns, pausing 60+ underperformers

  • Restructured brand search from broad match to exact match across 4 targeted ad groups

  • Optimized Performance Max with full audience signals from 11 CRM lists, 50 search themes, and complete creative asset coverage

  • Built custom tracking infrastructure for collection views, product engagement, and cross-domain attribution

The Results

  • Dropped CPA 72%

  • Implemented multi-touch attribution analysis that revealed $47K/month in revenue

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