CLIENT
PLANET BY LAUREN G.

SERVICES
DIGITAL ADVERTISING

Growing Planet by Lauren G on Their Terms

A sustainable luxury fashion brand with a loyal following but limited digital advertising experience. They needed a partner who understood their brand voice and could scale paid media without diluting the premium feel — while proving real revenue impact, not just vanity metrics.

Our Solution

  • We built a full-funnel Meta and Google strategy anchored around Demand Revenue tracking — measuring gross sales minus discounts to show true ad-driven revenue. Implemented creative testing at scale with 20+ diverse ad variations, audience-first targeting, and weekly performance reporting tied directly to Shopify order data.

The Results

  • Consistently strong Demand Revenue ROAS across Meta and Google, with weekly reporting that gives the founder clear visibility into what’s working. Creative testing cadence keeps performance fresh while maintaining the brand’s premium positioning.

Interested in collaborating? Reach out.

Case Studies

  • Ben & Jerry's

    Fractional strategic leadership and agency management for an iconic ice cream brand

    See Case Study

  • Zero Motorcycles

    Global paid media that drove a 350% increase in European leads

    See Case Study

  • Goorin Bros.

    Custom Shopify experience for a hatmaker with 130 years of craft

    See Case Study