CLIENT
ZERO MOTORCYCLES

SERVICES
DIGITAL ADVERTISING

Building the Measurement Infrastructure for Zero

Zero is a global brand selling through dealers across North America and Europe, with 2,000+ campaigns across both regions. They had no meaningful way to measure whether ads were driving real leads — only vanity metrics like clicks and page views. No conversion tracking, no lead quality measurement, and campaigns running in 6+ languages with no localization strategy.

Our Solution

  • Built a custom "Quality Traffic" measurement system via Google Tag Manager - tracking real engagement (50%+ page scroll AND 60+ seconds on site) instead of vanity metrics

  • Implemented full dealer funnel tracking: dealer locator visits, contact clicks, demo ride form submissions, inventory views, and outbound dealer clicks

  • Created a regional campaign structure (NA vs EMEA) with localized creative and language-specific targeting

  • Built automated weekly reporting pulling data from Meta, Google Ads, and GA4 across both regions

  • Set up cross-domain tracking between the main site and checkout for direct purchase attribution

The Results (Last 90 Days)

  • 244,662 Quality Traffic events (verified engaged visitors)

  • 2,390 dealer contact clicks

  • 203 demo ride form submissions

  • 595K+ total website sessions with 74% engagement rate

  • $37 CPA on core non-brand search campaigns

Interested in collaborating? Reach out.

Case Studies

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  • Zero Motorcycles

    Global paid media that drove a 350% increase in European leads

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